GTM tailored for startups.

Boost pipeline, revenue, and team alignment with enterprise GTM strategies and coaching adapted for nimble startup environments.

Startup leaders face immense pressure to deliver faster results with smaller teams and fewer resources.

I apply the GTM Operating System, custom playbooks, and executive coaching to help them scale quickly and effectively.

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Services

GTM Advisory

I help Go-to-Market leaders at startups refine and enhance go-to-market strategies for better results.

We’ll use proven frameworks to identify and prioritize areas with the biggest impact.

Executive Coaching

I work with leaders to improve their impact, make better decisions, navigate conflict, champion culture, advance change, support creativity, and enhance leadership skills.

About Sarah

I’m a GTM advisor and executive coach with 25 years of experience in marketing, sales, go-to-market, and leadership.

I work with startup and scaleup CEOs, business leaders, and go-to-market professionals who want to improve themselves, their teams, and their results with tailored GTM strategies and leadership practices that deliver real business impact.

Over the last 25 years, I’ve held various marketing and sales leadership roles, working for companies of all sizes in all industries.

I’ve been a VP, a CMO, a sales leader, an individual contributor, a solo marketer, a consultant, and an analyst.

I’ve worked for pre-seed tech startups, Fortune 500 companies, nonprofits, associations, and federal agencies.

I’ve collaborated with leaders you’ve heard of, like Madeleine Albright, Adam Grant, Claes Fornell, and Sangram Vajre, and many you haven’t who bootstrapped their own MVP and went on to successful exits.

I work with GTM Partners as head of research and am certified in the GTM Operating System. I apply the lessons and research learned from working with hundreds of midmarket and enterprise companies to the startup environment.

Subscribe

I write a weekly Substack newsletter called the GTM Doula where I share strategies, templates, and experience in GTM and leadership.

Testimonials

“Sarah is one of the greatest professionals I know. She has all the marketing prowess that you would expect given her experience. However, her genius is her ability to look around the corner and move a company forward using intellect, insight, and investigation.

Eric Green, Managing Director, Cascade Partners

Sarah is an innovative and creative thinker who approaches business problems effectively at both strategic and tactical levels. I looked to her for recommendations on how to raise the profile of my group. The results helped me grow my team and bring light to the value to we offer to clients.”

Lija Hogan, Principal, UserTesting

"Sarah is a force for good! One of the most talented, courageous, insightful, tactful and ethical people I've ever worked with."

Sharif Ebrahim, Managing Partner, Kearns & West

"From the first call with Sarah, I knew she’d be an asset; she asked all the right questions, displayed contagious enthusiasm, and took the time to understand our needs. Sarah's expertise, tenacity, and desire to truly impact our bottom line are unmatched."

Theresa Trevor, Program Director, Riverfront Conservancy

Let’s talk.

Choosing a GTM advisor or executive coach depends a lot on personal chemistry. Schedule a free session to explore whether we’d be a good fit for each other.

No hard sell, I promise.